Case Study
Batteries Plus Uses Unica NetInsight OnDemand to Gain More Actionable Customer Insight
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Web Analytics
Improve website and digital marketing
performance with deep insight into
online behavior
Optimizing your online marketing efforts isn’t easy. You may have access to lots of reports that offer good summary data, but find it very difficult to drill down and "slice-and-dice" data to answer important questions about your site visitors. Without the ability to easily test and analyze your results, how can you understand personal customer behavior and optimize website and campaign performance?
Taking the next step to link your web data to your customer data and improve customer communications prompts more questions. How much of your company’s offline business is influenced by the Web? What‘s the impact of a catalog, social media or direct marketing effort on web traffic and conversion rates? How do you target the right customers and prospects with relevant messages based on their recent web behavior? How do you remarket to customers that have visited your site, and left without purchasing?
With Unica’s next-generation web analytics solution you can leverage web analytics as a rich source of behavioral insights on individual prospects and customers. You can track far more than who visited your web properties, but also capture how they responded to your online campaigns and social media efforts. You can then easily link this behavioral insight to your data mart, and take action based on this enhanced picture of your customers and prospects.
Unica's Web Analytics solution enables you to get the most out of your web data. Recognized industry-wide as setting the standard in next generation Web Analytics, Unica® NetInsight®, available as enterprise software or on-demand, provides a rich set of capabilities:
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Powerful and flexible reports: Unica "excels at reporting and analysis" according to Forrester
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Individual visitor-level data: data at the most “atomic” level is always available, without buying additional product modules, for drill-down, slicing-and-dicing and auditing metrics, even if the need to do so wasn’t anticipated when the site was tagged
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“Soft-tagging” infrastructure: page tags are designed only to collect data and don’t define or constrain analyses; tags are small, with low page overhead, and can be implemented or modified quickly and easily without having to anticipate what analyses will be needed later
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Role-based GUI: adapting to all types of users, NetInsight provides easy self-service access to dashboards or reports, from personalized metrics to advanced ad hoc visitor-level analysis Open data architecture: designed as a single application with an open data architecture, NetInsight provides a strong core for data extension and integration with other complementary technology partners and marketing solutions
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Flexible deployment and migration options: available as enterprise software or on-demand, and easily be migrated from one to the other after initial deployment
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Part of Unica’s complete Interactive Marketing solution: individual visitors or segments can be selected for immediate inclusion in outbound or inbound marketing campaigns and programs
With Unica's Web Analytics solution, you can improve every aspect of your web marketing:
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Improve marketing results with optimized websites that boost conversion rates and lower conversion costs
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Reduce effort to achieve revenue-enhancing impact from Web Analytics by spending less time tagging web pages and modifying/maintaining tags
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Reduce costs with one, comprehensive Web Analytics purchase, rather than paying for additional modules and services over time
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Increase speed and responsiveness by answering questions about site and campaign performance quickly and easily
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Use a broader set of marketing data by leveraging NetInsight’s open architecture to integrate third-party data from SEMs, e-commerce providers, ad-serving companies, social media monitoring tools, RSS feeds, customer databases, transaction histories, or any other source
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Share web data easily through Unica’s Web Analytics solution--a fully-documented, fully-granular datamart; visitors’ clicks and event histories can be fed into CRM and BI systems or made available to custom queries
- Move from insight to action quickly because Web Analytics is part of Unica’s Interactive Marketing solution, which enables easy, immediate use of web data to improve targeting
Unica's Web Analytics solution is designed from the ground up to meet the full range of analysis requirements—today and tomorrow.
READ
Forrester Wave Report
“Web analytics is the de facto standard by which digital marketing performance is evaluated.”
Leading vendors like Unica are enabling automated actions triggered by the data collected.
White Paper: Making Web Data Personal
Uncover the gold mine in personal-level web analytics; identify the specific nuggets to mine for and apply them to increase your marketing returns at every stage of the customer life cycle, both online and offline.
White Paper: Next Generation Web Analytics
Designed from the ground up to meet the full range of online analysis requirements for your business, Unica® NetInsight® features a fundamentally different, and dramatically simpler, approach to collecting the data you need to understand online visitor behavior, while providing unpar¬alleled flexibility for reporting and analysis.
Blog: Unica NetInsight
Read the latest posts from Unica’s Web Analytics experts and join the conversation.
WATCH
Webcast: Next Generation Web Analytics
Featured guest and industry expert, John Lovett, Senior Analyst, Forrester Research, discusses the evolution of Web Analytics and its ability to deliver business value.
Product Tour
See for yourself why Unica NetInsight is the choice of marketers who understand the impact of web analytics and the power of personal dialog.
Gain deeper insights more quickly and easily with Unica’s next-generation Web Analytics
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