Unica in the News

Citrix Systems uses Web analytics to boost business results
(Source: BtoB Magazine, 3/8/2010, by Mitch Wagner)

Top 10 Mobile Email Preview Tools
(Source: The Email Guide, 3/8/2010, by Anna Yeaman)

Video In Email: The Race is On!
(Source: MediaPost, 3/1/2010, by Len Shneyder)

The iPad and E-mail: What You Need to Know
(Source: DIRECT, 3/1/2010, by Sherry Chiger)

Unica’s Pivotal Veracity Adds Apple iPad Support To Enable Email Tracking
(Source: DemandGen, 2/22/2010)

Email Marketers Can Target and Track Email to iPad
(Source: Messaging News, 2/17/2010, by Stephanie Jordan)

Does Behavioral Targeting Need A Ranking System?
(Source: MediaPost, 2/3/2010, by Laurie Sullivan)

Unica buys online search shop MakeMeTop
(Source: Boston Business Journal, 2/2/2010, by Galen Moore)

Unica Continues Shopping Spree; Acquires MakeMeTop
(Source: TechCrunch, 2/1/2010, by Leena Rao)

Personalization Plus
(Source: Internet Retailer, 2/1/2010, by Paul Demery)

E-Mail: Think About Your Rep
(Source: Target Marketing, 1/29/2010, by Michelle Eichner)

E-mail secrets & lies: The call to action
(Source: BtoB Magazine, 1/28/2010, by Karen Bannan)

Unica Rounds Out Email Offering with Acquistion
(Source: Destination CRM, 1/19/2010, by Jessica Tsai)

Unica Acquires Pivotal Veracity For Approx. $17.8 Million In Cash
(Source: Mobile Marketer, 1/14/2010, by Dan Butcher)

Unica Acquires Pivotal Veracity For Approx. $17.8 Million In Cash
(Source: TechCrunch, 1/13/2010, by Robin Wauters)

Unica acquires Pivotal Veracity
(Source: Boston Globe, 1/13/2010, by Chris Reidy)

Unica Acquires Pivotal Veracity, Gains Deliverability Analytics
(Source: ClickZ News, 1/13/2010, by Christopher Heine)

Unica buys e-mail deliverability firm Pivotal Veracity
(Source: DM News, 1/13/2010, by Frank Washkuch)

Coastal Contacts focuses on growth beyond contact lenses
(Source: Internet Retailer, 1/8/2010, by Paul Demery)

Selling the 2D Barcode
(Source: WirelessWeek, 1/1/2010, by Andrew Berg)

Gaming site PKR.com picks Unica to improve e-mail program
(Source: DM News, 12/9/2009, by Dianna Dilworth)

Why re-marketing is key to customer engagement
(Source: Utalkmarketing, 12/7/2009, by Marcel Holsheimer)

Companies Use Analytics to Win Back Customers
(Source: 1to1 Magazine, 11/23/2009, by Mila D'Antonio)

An Interview with Paul Lee, Director – Professional Services Asia Pacific, Unica
(Source: IQWorkforce, 11/11/2009)

Foxwoods Casino Uses Analytics To Track Conversions
(Source: DemandGen, 11/10/2009, by Amanda Ferrante)

IBM chooses Unica's NetInsight OnDemand
(Source: B2B Marketing, 11/10/2009)

Unica Wants Marketers' Heads in the Cloud
(Source: Destination CRM, 11/3/2009, by Chris Musico)

Unica launches new integrated marketing suite
(Source: BtoB Magazine, 10/28/2009, by Chris Hosford)

Unica Releases Universal Web Tag
(Source: MediaPost, 10/19/2009, by Laurie Sullivan)

Unica Marketing Innovation Summit The future for marketing
(Source: MyCustomer.com, 10/7/2009, by Chris Middleton)

Why Harrah's Loyalty Effort Is Industry's Gold Standard
(Source: Advertising Age, 10/5/2009, by Michael Bush)

The Cure for the Common Virus
(Source: CRM Magazine, 10/1/2009, by Jessica Tsai)

GoodGuide Puts Brands' Ethical Claims to the Test
(Source: Advertising Age, 9/28/2009, by Jack Neff)

Gartner: Now is the time to buy marketing resource management (MRM) software
(Source: SearchCRM, 9/17/2009, by Barney Beal)

2009 Gartner & 1to1 Customer Awards: Marketing Optimization
(Source: 1to1 Magazine, 9/15/2009, by Elizabeth Glagowski)

Cross-Channel Marketing Data Gives Owners.com an Edge
(Source: 1to1 Magazine, 9/15/2009, by Mila D’Antonio)

Unica Updates Brand, Pushes Interactive Marketing with Unica 8
(Source: CustomerThink, 8/19/2009, by Bob Thompson)

Unica unveils new enterprise marketing suite
(Source: Customer Business Review, 8/17/2009)

Unica debuts new marketing suite focusing on interactive channels
(Source: BtoB Magazine, 8/17/2009, by Chris Hosford)

Who's Who: Yuchun Lee, Unica Corp.
(Source: BtoB Magazine, 7/20/2009)

FOXSports selects Unica for Web tracking, analytics
(Source: DM News, 6/19/2009, by Lauren Bell)

Web Analytics Increasing In Importance
(Source: MediaPost, 6/18/2009, by Laurie Sullivan)

The United States Tennis Association Serves Up Relevant Email
(Source: 1to1 Magazine, 5/29/2009, by Mila D’Antonio)

Unica Unveils Catalyst Program To Accelerate Interactive Marketing ROI
(Source: DemandGen, 5/26/2009, by Amanda Ferrante)

Unica offers modular solution sets for simpler implementation
(Source: BtoB Magazine, 5/22/2009, by Chris Hosford)

Unica introduces platform for interactive marketing solutions
(Source: Customer Business Review, 5/19/2009)

Keep 'Em Coming Back
(Source: Bank Technology News, 4/28/2009, by John Adams)

4 Steps To Improved One-To-One Marketing
(Source: MediaPost, 4/28/2009, by Marcel Holsheimer)

Sales and Marketing: Why Do We Care About Lead Management?
(Source: BeyeNETWORK, 4/14/2009, by Larry Goldman)

First Look - Unica
(Source: JT on EDM, 4/14/2009, by James Taylor)

Collette Vacations Integrates and Transforms its Entire Marketing Function
(Source: Information Management, 4/9/2009)

Hey Numbers Cruncher: Generating Analytic Value
(Source: Sales & Marketing Management, 4/2/2009, by Akin Arikan)

A.M. Best Reports Record Web Traffic for Rating Searches, Consumer Site, Reports
(Source: AM Best, 4/2/2009)

Four key steps for improving one-to-one marketing
(Source: MyCustomer.com, 3/24/2009, by Marcel Holsheimer)

For Collette Vacations, web analytics map an improved route to customers
(Source: Internet Retailer, 3/19/2009)

National Instruments puts fine-grain metrics to work
(Source: BtoB Magazine, 3/9/2009, by Rich Karpinski)

Analyzing analytics 2.0
(Source: BtoB Magazine, 3/9/2009, by Rich Karpinski)

FullTiltPoker.com to Target Players with Unica
(Source: iGaming Business, 3/4/2009)

Next-generation campaign management: How campaign management will evolve to enable interactive marketing
(Source: Journal of Direct, Data and Digital Marketing Practice, 3/1/2009, by Elana Anderson)

Unica enhances capabilities of Web analytics solution
(Source: BtoB Magazine, 2/27/2009, by Chris Hosford)

Full Tilt Poker bets on Affinium
(Source: Data Strategy, 2/23/2009)

From Data To Dollar$
(Source: 1to1 Magazine, 2/23/2009, by Jeremy Nedelka)

Unica names new CIO
(Source: Computer Business Review, 2/13/2009)

When Layoffs Abound, the Tough Stay Motivated
(Source: Wall Street Journal, 2/10/2009, by Elizabeth Garone)

The year of database marketing integration
(Source: DM News, 2/4/2009, by Pamela Oldham)

Why Did The Multichannel Marketer Cross The Road?
(Source: MediaPost, 1/30/2009, by Akin Arikan)

Time For An Inbound Targeting Strategy
(Source: MediaPost, 1/28/2009, by Phil Leggiere)

Ogilvy partners with Unica, Pluris
(Source: DMNews, 1/20/2009, by Chantal Todé)

Peter Cousins lands CTO role at Unica
(Source: Mass High Tech, 1/16/2009, by Amber Gay)

Can a recession reshape MRM, marketing habits?
(Source: SearchCRM, 1/16/2009, by Barney Beal)

Where CRM Goes Next
(Source: Baseline, 1/15/2009, by Elana Anderson)